INTERVIEW REPORT
Person
Interviewed - Mr. Senthil Raj, CE0 -Amma Nanna Departmental store.
Interviewer - Meera
Date- 13-02-13
Purpose of the interview :
To collect data about
Amma Nanna being Favored by Expatriates
Summary of the
Interview:
On meeting Mr.Senthil ,his maturity and confidence are
instantly apparent. He projects the air of someone who is highly energetic and action oriented.He has been in business
for the past 10 years .He inherited the crown of Amma Nanna from his father 10
years ago. From then there is no look back in his career. He along with his siblings have developed 900
square feet Amma Nanna into a Mammoth departmental store which houses all the
needed items for the expat and Indian audience.
The charismatic CEO of Amma Nanna says, the Departmental
store has a rich history of thirty five years and they have been serving the Expat audience from day one, it
came into being. The seed sown by CEO’s grandfather is definitely witnessing a
giant growth .He thanks his grandfather for wisely purchasing a land on the
busy roads of Teynampet. He strongly believes, location is a major factor
promoting the business of Amman Nana.
Being located in proximity of Expat Enclaves and city center
Amma Nanna has a large influx of Expatriates and High Class Audience. His
doubts about the success of Amma Nana if
being stationed at other locations. This young entrepreneur believes “Customer
is king” and he is always open to feedback from his customers.
On the birthday of Amma Nanna, His ancestors have clearly
defined the motto of Satisfying Customer needs its top most priority and they
want to provide a home environment to the Expatriates. They are successful in
achieving this by serving the cuisine needs of expats. Whenever an Expat enters into this store they want to
give the feel of shopping in their home country, so none of the leaves Amma
Nanna Disappointed.
This vibrant CEO, wants his customers to enter in and out of
Amma Nanna with a broad smile and he is meticulous in bringing the products
form the globe to satisfy customer needs. When queried about the Success of
Amma Nanna , he proudly answers “ Amma Nanna never says no to its customers”.
One can see pride in his eyes, when he says Amma Nanna is highly successful among Expats
through word of mouth.He didn’t spend money from his kitty to promote Amma
Nanna.He has an endearing customers who actively promotes Amma Nanna among
themselves.
To this CEO,the word Expat is a generic term,he is not biased towards a
particular section of expats alone.So,his store caters to the cuisine needs of
expats from different countries.He adds that,food products are imported from
Malaysia and Singapore which is the hub for Expat Food products.
When asked about the products of great demand among Expats,He
says the expatriates look for Sauce,Jam,Noodles,Imported Butter the most.
Amma Nanna has fifty people working for its glory and they
are very humane to the customers,says Mr.Senthil.Apart from Amma Nanna,he along
with his siblings are running hospitals and service residences.
Conclusion:
“A good Product
doesnt require someone to sell,It sells
for itself.” This is true for AmmmNanna and it truly deserve to be favoured by
expats.
