K mart is
a small
supermarket situated
at the
busy roads
of Teynampet.
It caters
for the cuisine
needs of
few Koreans
living in
and around
the area. K Mart
has gained
familiarity through
the word of mouth
by the
Koreans who
visit the
nearby church
regularly.This market is a big hit among the korean women.
K mart gets
its mammoth
attention because
of the
organic vegetables
the supermarket sells to the customers. The
vegetables sold
at this market
are grown
on an
organic farm
at kodaikonal from
there its
shipped to
the supermarket to meet the consumer's cuisine needs.
The supermarket sells a wide
range of food products from Noodles to Korean health drinks. All these products are imported from Korea. There is a high
demand for the Korean pickle and jam sold at this market .
The products are limited to a specific brand. For example, If it is noodles, the noodles of one specific brand are stationed and the same applies to all the products. This is going to be a limiting factor and the Korean customer has a
very limited choice.
The store’s infrastructure comprises of six steel shelves, which houses the Korean cuisine products.Besides the shelves,there are two refrigerators storing milk products and Koreansoft drinks.Near to the entrance door there is small pyol over which
the fresh vegetables are kept in bamboo baskets.
Despite lacking better infrastructure, this market has stationed the needed food products for Korean cuisine.
contact address
k-mart
No 7,Raja krishna Road,Teynampet.
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